Proposal — Yglesias & Murillo

About

Who we are

We're Antonio Yglesias and Laura Murillo — a team who built and ran La Oliva Verde, a healthy meal prep operation with 10 locations and a centralized production kitchen. We managed 200+ standardized recipes in an ERP with in-house macro calculations, cost tracking, and menu standardization across all locations.

Laura Murillo is a Food Technologist with a Master's in Nutrition & Metabolism, HACCP certified, 15+ years in formulation and recipe development. Antonio Yglesias managed business operations and now builds AI-driven automation systems — structured data pipelines, rule-based generation engines, and workflow orchestration.

Understanding

What you need

A team to own three things: structuring your 700-recipe database (currently split between Nutribot and Excel), delivering weekly menus across all plans and goals, and developing new recipes to maintain variety.

You also want to move toward AI-assisted menu generation. That's where we're different from a traditional hire.

Cost volatility is a real challenge. Ingredient prices shift and menus need to adapt without breaking nutritional or variety standards. Our system handles this — when costs change, we identify affected recipes, flag menus that exceed thresholds, and suggest substitutions that maintain nutrition and variety while optimizing for the new cost reality.

Engagement

Three phases

Phase 1 — Database Setup

Weeks 1–4

$2,400

fixed fee

Access current data from Nutribot and Excel — audit completeness and quality
Design tagging schema in Airtable with structured fields, dropdowns, and form views
Migrate first 50 recipes as proof of concept — checkpoint with your team
Migrate and tag all remaining recipes — validate nutritional data and fill gaps
Set up automated weekly CSV export to Google Drive
Deliverable: complete, validated, AI-ready recipe database

Payment: $1,200 at project start — $1,200 on delivery and approval

Phase 2 — Menu Delivery

Weeks 5–8

$1,650

fixed fee

Weekly menu sets for each of the 9 current plans — one complete deliverable per week covering all plans
Database maintenance — cost updates, availability changes, new tags
AI system development and optimization
Documentation of all menu composition rules

$825 at phase start — $825 on delivery and approval

Phase 3 — Steady State

Month 3+

$1,450

per month

Weekly menu sets for each of the 9 current plans
Up to 18 new recipes per month — fully costed, macro-calculated, tagged, and prioritized to add variety where plans need it most
Database maintenance and ongoing updates
Cost monitoring and optimization — flag affected recipes, suggest substitutions, adjust plans to stay within budget
AI system optimization and continuous improvement
One seasonal or promotional menu per quarter

50% at the start of each month — 50% at month end upon delivery

Not included — priced separately

Adding new meal plans or goal categories beyond the current set
Major recipe database reformulations (20%+ of existing recipes)
Custom integrations with Nutribot or other systems
Procurement list generation or supplier management

System

How it works

Layer 1

Recipe Database

Airtable as the single source of truth. Recipes, costs, and tags can be updated directly with structured fields that prevent data entry errors. Full version history and audit trail built in.

Layer 2

Automated Export

Weekly CSV snapshot to Google Drive. No manual step, no version conflicts. Each snapshot doubles as a backup of the database state.

Layer 3

Rules Engine

Menu composition rules codified as adjustable parameters. Protein rotation, cost caps, variety, macro tolerances. Change a parameter, not 27 menus.

Layer 4

AI Generation

Pre-filters eligible recipes deterministically, then AI composes menus satisfying all constraints simultaneously. Every output validated before delivery.

Timeline

What to expect

Week 2

Structured database with 50 sample recipes migrated. Checkpoint to validate schema.

Week 4

Complete database delivered. Phase 1 done.

Week 6

First weekly menus delivered. Composition rules fully documented.

Week 8

AI-assisted menu generation running with full validation.

Month 3+

Steady state. AI-generated menus, recipe development active, cost optimization running.

Terms

How we work together

Ownership & Handover

Everything we build is yours — the database, the rules, the prompts, the configurations, the documentation. If the engagement ends for any reason, we provide a complete handover package so your team can operate the system independently.

Scope Review

Quarterly review to assess whether deliverables, scope, or pricing need adjustment. If you add plans or goals, we propose an updated fee before starting. Either side can propose changes — no surprises.

Assumptions

This proposal is based on the following working assumptions. If any differ significantly from reality, we'll flag it during Phase 1 and discuss adjustments before proceeding.

Existing recipe data can be exported or shared in a tabular format (Excel, CSV, or similar) from both your Excel files and Nutribot
The majority of recipes already include nutritional values and cost data. We expect to fill gaps and standardize formatting, but our Phase 1 scope does not include calculating nutritional profiles from scratch for a significant portion of the database. If more than approximately 15% of recipes require full nutritional analysis, we'll flag this early and propose an adjusted scope
Menu composition rules exist today, even if informal or undocumented. We'll work with your team to capture and codify them
Your team has access to Google Workspace or can access Google Drive for file sharing
One point of contact on your side is available for weekly check-ins during Phase 1 and periodic feedback during steady state

Menu systems,AI-driven.